The first impression you make is very important, and your logo is the first think your clients and business partners see, and it has to be remarkable. This is a design that will act as the cornerstone of your brand, and all other designs you create, so getting it right is a great investment.
We can classify logos in 6 main categories.
The Wordmark – a very simple logo like Google or Coca Cola. This text-only type of logo, uses individualised fonts to showcase a company, institution or product. The design of this logo comes down to the style of the typography, which can be simple and clean or stylised.
The Lettermark – logos that are based on initials. The most iconic example is IBM. Rather than including the whole brand or company name, the logo illustrates a shortened visual monogram or anagram.
The Submark – is an element from the original logo like a favicon or profile picture. This logo type also serves as a great watermark as it is typically displayed in a circular icon shape.
The Brand Mark or Pictorial Mark – a very simple icon that becomes the face of a brand. They are very simple to recognise and remember. The most iconic is Apple.
Abstract Iconography – simple geometrical shapes that creates an abstract image. Think of Pepsi, Adidas, and Chanel as one of the most recognised abstracts icons.
Logo System – a mixture of all of the above. All these logos combine words with symbols and shapes to produce a representation of who they are.